Algebra : Jurnal Pendidikan, Sosial dan Sains
Algebra : Jurnal Pendidikan, Sosial dan Sains with p-ISSN : 2807-663X and e-ISSN : 2807-629X. This journal is managed by Yayasan Amanah Nur Aman with the theme in the fields of education, social and science. Algebra : Jurnal Pendidikan, Sosial dan Sains is dedicated to all practitioners, academics, researchers, and observers in the fields of Education, social and science. This journal published four times a year (March, June, September and December).
EVALUATION OF CIPP-BASED CURRICULUM MANAGEMENT IN IMPROVING EDUCATIONAL PERFORMANCE
The quality of learning in Indonesia still faces various challenges, such as the mismatch between the curriculum and student needs and limited resources. Curriculum evaluation based on the CIPP (Context, Input, Process, Product) model is considered a comprehensive approach to improving the overall quality of education. This study used a literature review method with qualitative and comparative analysis of various studies on the application of the CIPP model in curriculum evaluation, specifically the Merdeka Curriculum and the 2013 Curriculum. The results show that context evaluation helps adapt the curriculum to the needs of the learning environment, while input evaluation highlights the importance of teacher readiness and supporting facilities. Process evaluation reveals the need for innovation in learning methods for greater effectiveness, and product evaluation shows improved student learning outcomes despite persistent implementation challenges. The CIPP model has proven effective as a holistic and sustainable evaluation tool to support improvements in the quality of learning. Thus, the implementation of CIPP-based curriculum evaluation is highly recommended as a strategy to improve the quality of education systematically and adaptively according to current developments.
Copyright (c) 2026 Muhammad Abdillah khairi, Muhammad Syam, Inom Nasution (Author) https://creativecommons.org/licenses/by/4.0
EARLY CHILDHOOD EDUCATION AS THE FOUNDATION OF LIFELONG LEARNING
Early childhood education is not merely the initial stage of formal education, but rather a critical period that shapes individuals’ cognitive foundations, emotional maturity, and learning habits. Early childhood education plays a strategic role in fostering readiness for lifelong learning and serves as the foundation for lifelong learning. This study employed a qualitative approach focused on a literature review. The data used in this study were secondary data obtained from books, journals, and published articles. The data collection method used was a literature review. Data analysis was conducted through the stages of data collection, verification, and drawing conclusions. The results of this study indicate that the quality of learning experiences during childhood has a significant correlation with later academic achievement, psychological well-being, and economic contribution as adults. The novelty of this article lies in the emphasis that investment in PAUD is a fundamental strategy for realizing sustainable human resource development.
Copyright (c) 2026 Arnita Fitri, Aisyah Oktavia Siregar, Deswi Wahyuni, Hamdi Abdullah Hasibuan (Author) https://creativecommons.org/licenses/by/4.0
CHILD PROTECTION INSTITUTIONS AS AN IMPLEMENTATION OF THE VALUE OF RAHMATAN LIL 'ALAMIN IN ISLAMIC FAITH
The value of Rahmatan lil 'alamin in Islamic creed emphasizes compassion, justice, and protection for all beings, including children as a vulnerable group. This study aims to analyze the role of child protection institutions as an implementation of the value of Rahmatan lil 'alamin from the perspective of Islamic aqidah. The research uses a qualitative approach through library research by examining relevant literature on Islamic creed and child protection. The findings indicate that child protection institutions play an important role in realizing the value of compassion through efforts to prevent violence, fulfill children's rights, and provide legal and social protection. This implementation shows that child protection is not only a social and legal obligation but also has a theological foundation in Islam as a manifestation of mercy for all creation.
Copyright (c) 2026 Astri Amanda Putri, Maulida Rahmi Lubis, Mardhiah Abbas (Author) https://creativecommons.org/licenses/by/4.0
ANALYSIS OF GAPS IN IMMIGRATION POLICY AT IMMIGRATION CHECKPOINTS (TPI) IN INDONESIA
This study aims to analyze gaps in immigration policy at Immigration Checkpoints (TPI) in Indonesia and their impact on the supervision of foreign nationals (WNA). The research employs a qualitative approach with a critical realist paradigm, using literature review and document analysis methods. Data were obtained from laws and regulations, scientific journals, and official reports related to immigration. The results indicate that there are various gaps in the immigration system, particularly in document verification, data integration among agencies, and the monitoring of foreign nationals’ activities. These gaps are exploited by foreign nationals to commit violations such as visa misuse, overstaying, and other illegal activities. In addition, weak inter-agency coordination and the suboptimal use of technology further exacerbate these issues. From the perspective of state sovereignty, these policy gaps pose potential threats to national security. Therefore, strengthening regulations, enhancing supervision, and implementing an integrated digital immigration system are necessary to close existing policy gaps and improve the effectiveness of immigration management in Indonesia.
Copyright (c) 2026 Aghits Khoiru Zikri Wibowo, Efraim Sianturi, Andina Putri Aprilia (Author) https://creativecommons.org/licenses/by/4.0
THE INFLUENCE OF PRODUCT INNOVATION AND LOCATION ON BUSINESS COMPETITIVENESS ALMADANI JUARA CEMILAN IN PAJUS MARKET
This research is motivated by the importance of micro-enterprise competitiveness in facing increasingly fierce competition, particularly for the Almadani Juara Snacks business in Pajus Market. The purpose of this study was to determine the effect of product innovation and location on business competitiveness. This study used a quantitative approach, collecting data through a questionnaire from 100 respondents who were Almadani Juara Snacks consumers, using an accidental sampling technique. Data analysis was performed using multiple linear regression. The results showed that product innovation had a partial significant effect on business competitiveness, with a calculated t-value of 4.804 > t-table 1.660 and a significance value of 0.000 < 0.05. Location also significantly influenced business competitiveness, with a calculated t-value of 3.062 > t-table 1.660 and a significance value of 0.003 < 0.05. Furthermore, product innovation was the most dominant variable influencing business competitiveness compared to location. Simultaneously, product innovation and location significantly influence business competitiveness. The discussion shows that increasing product innovation, such as flavor and packaging variations, along with strategic location selection, can increase consumer interest and maintain business sustainability. The conclusion of this study is that product innovation and location play a crucial role in enhancing the competitiveness of Almadani Juara Cemilan in Pajus Market.
Copyright (c) 2026 Mariyotis Zebua, Ahmad Yudhira, Khamo Waruwu, Mella Yunita (Author) https://creativecommons.org/licenses/by/4.0
GENERATION AS CULTURAL IDENTITY: THE DYNAMICS OF HISTORICAL EXPERIENCE IN THE FORMATION OF A SOCIETY’S SOCIAL CHARACTER
A generation is understood not only as an age category, but also as a cultural identity shaped by the social and historical experiences collectively shared by individuals over a specific period of time. This article aims to analyze how the dynamics of historical experiences play a role in shaping the social character and value systems of each generation in society. This study employs a qualitative approach through a literature review of various sociological studies on the concept of generation and social change. The findings indicate that historical events, technological developments, and social and cultural changes influence a generation’s mindset, value orientation, and lifestyle. Each generation subsequently develops distinctive social characteristics in response to the context of its time. In contemporary society, the acceleration of globalization and digitalization further strengthens the process of generational identity formation through increasingly widespread social interactions. Therefore, understanding generations as cultural identities is crucial for examining the dynamics of social change and intergenerational relationships in modern society.
Copyright (c) 2026 Salsabila Nurbaity, Aisyah Nur Fadhilah, Mirna Nur Alia Abdullah (Author) https://creativecommons.org/licenses/by/4.0
DEVELOPMENT OF PBL-BASED INTERACTIVE E-MODULES TO IMPROVE CRITICAL THINKING SKILLS OF GRADE 4 STUDENTS IN MATHEMATICS AT SDN 060866 MEDAN
This research is motivated by the low critical thinking skills and learning outcomes of students in mathematics subjects in grade IV of SDN 060866 Medan, which is caused by learning that is still centered on the teacher and the unavailability of interactive learning media that supports the learning process. This study aims to determine the feasibility, practicality, and effectiveness of developing interactive e-modules based on Problem Based Learning (PBL) to improve critical thinking skills of grade IV students in mathematics subjects. The type of research used is Research and Development (R&D) with the ADDIE development model which includes the stages of analysis, design, development, implementation, and evaluation. The research subjects were a material expert, a question expert, a design expert, teachers and grade IV students of SDN 060866 Medan, totaling 23 students. Data collection instruments included validation sheets of material experts, question experts, design experts, teacher practicality questionnaires, as well as pre-test and post-test tests to measure effectiveness. The research results showed that the developed e-module was deemed highly feasible, with validation results from material experts reaching 87.69%, validation from question experts reaching 84.61%, and validation from design experts reaching 95.65%. The practicality test yielded a score of 98.6%, categorized as very practical. Furthermore, the e-module also proved highly effective, with a student learning completion rate of 91% and an average score increase from 53.75 in the pre-test to 87.75 in the post-test, representing a 34-point increase. Therefore, the developed interactive e-module based on Problem-Based Learning was deemed feasible, practical, and effective for use in mathematics learning to improve the critical thinking skills of fourth-grade students at SDN 060866 Medan.
Copyright (c) 2026 Try Rahayu, Albert Pauli Sirait, Wildansyah Lubis, Elvi Mailani, Apiek Gandamana (Author) https://creativecommons.org/licenses/by/4.0
THE INFLUENCE OF WORKING HOURS AND WORKLOAD ON THE PSYCHOLOGICAL WELL-BEING OF HEALTHCARE WORKERS AT RSU MAHAWIRA PRIMA INDONESIA
This study aimed to determine the influence of working hours and workload on the psychological well-being of healthcare workes at Mahawira Prima General Hospital, Indonesia. This research employs a quantitative approach with a population of 107 healthcare workers. A sample size of 52 respondents was determined using Slovin's formula. The research instrument was a questionnaire that had been tested for validity and reliability. The data were analyzed using multiple linear regression with t-tests, F-tests, and the coefficient of determination (R²). The results of this study indicated that working hours have a significant influenced on the psychological well-being of healthcare workers (t=2.188; p<0.05). Similarly, workload also significantly affected the psychological well being of healthcare workers (t=3.201; p<0.05). Simultaneously, working hours and workload significantly influenced the psychological well-being of healthcare workers with an F value of 16.147 (p<0.05) and a coefficient of determination of 39.7%. This suggests that 39.7% of the variation in psychological well-being could be explained by working hours and workload, while the remaining 60.3% was influenced by factors outside the scope of this research.
Copyright (c) 2026 Petra Paskani Ndruru, Indah Sari Liza Lubis, Cut Rafyqa Fadhilah (Author) https://creativecommons.org/licenses/by/4.0
HOME INDUSTRY AS A MICRO-BUSINESS EMPOWERMENT STRATEGY IN INCREASING WORKERS' FINANCIAL REVENUE (CASE STUDY OF MAMA ZITA'S CAKE HOME INDUSTRY IN BANTAN VILLAGE)
This study examines the role of home industry as a strategy for empowering micro-businesses in increasing workers' financial revenue, with a case study of the Mama Zita cake home industry in Bantan Village. The research problem arises from several issues, including the lack of skill empowerment programs for workers from government institutions, limited marketing strategies in promoting products, and minimal attention to raw material management, production facilities, and access to capital that support business sustainability. This study aims to analyze how the home industry contributes to empowering micro-entrepreneurs and improving workers’ financial income. The research uses a qualitative approach in which the researcher acts as the key instrument. Data were collected through triangulation techniques including interviews, observations, photographs, and documentation, while data analysis was conducted inductively to interpret meanings rather than generalize findings. The results show that the Mama Zita cake home industry plays a strategic role in community economic empowerment. As a household-based business with flexible operations and relatively small capital requirements, the home industry provides employment opportunities, supports micro-entrepreneurs, and contributes to strengthening household economic resilience. Furthermore, workers involved in this sector experience a significant increase in daily financial income and receive additional bonuses when production orders increase. Therefore, the home industry can be considered an effective alternative strategy for empowering micro-businesses and improving workers’ financial welfare at the community level.
Copyright (c) 2026 Elva Damayanti, Evalina Pakpahan, Nela Permata Sari Lubis, Daniel Ebenezer Silaban (Author) https://creativecommons.org/licenses/by/4.0
LIBRARY DIGITIZATION AS AN EFFORT TO PRESERVE ISLAMIC LITERACY: A STUDY AT THE NORTH SUMATRA MUI LIBRARY
This study aims to examine library digitization as a strategy for preserving Islamic literacy and to analyze its implementation and impact on access and preservation of collections at the Library of the Majelis Ulama Indonesia (MUI) of North Sumatra. This research employs a qualitative descriptive approach using observation, documentation, and the authors’ empirical experience during an internship at the MUI of North Sumatra Library. The findings indicate that the digitization process involves the conversion of physical collections into digital formats, thematic classification of digital materials, and the use of digital storage platforms to facilitate information access. However, several challenges remain, including limited technological infrastructure, human resource capacity, and institutional support. This study concludes that the digitization of the MUI of North Sumatra Library plays a strategic role in preserving and disseminating Islamic literacy, although further strengthening of infrastructure, policies, and human resources is required to ensure sustainability.
Majelis Ulama Indonesia of North Sumatra
Copyright (c) 2026 Zalika Dwi Ayunda, Adenan Adenan, Abdillah Rizki Tanjung, Aldi Firmansyah (Author) https://creativecommons.org/licenses/by/4.0
ANALYSIS OF COMMUNITY SATISFACTION LEVELS WITH PUBLIC SERVICES BASED ON THE COMMUNITY SATISFACTION INDEX AT THE KARANG BEROMBAK URBAN VILLAGE OFFICE, WEST MEDAN SUBDISTRICT
Public service is a crucial aspect in realizing good governance. This study aims to analyze the level of public satisfaction with public services at the Karang Berombak Urban Village Office, West Medan Subdistrict, based on the Public Satisfaction Index (IKM) in accordance with PANRB Regulation No. 14 of 2017. This study used a descriptive quantitative approach with data collection using a questionnaire. A total of 100 respondents were selected using a purposive sampling technique. The results indicate that public services at the Karang Berombak Village Office are categorized as "Good" with an IKM conversion score of 80.58. The service elements with the highest scores were indicators of completion time, implementer behavior, and complaint handling. Meanwhile, the service elements with the lowest scores were indicators of facilities and infrastructure, and service costs/tariffs. This study recommends that the village office improve the quality of supporting facilities and the transparency of service cost information to increase public satisfaction. These findings are expected to serve as a basis for evaluating improvements in the quality of public services at the village level.
Copyright (c) 2026 Sisca Medania, Simon Patar Rizki Manalu, Hilman Lubis, Evalina Pakpahan (Author) https://creativecommons.org/licenses/by/4.0
ANALYSIS OF NATURAL INTELLIGENCE THROUGH A SCIENTIFIC APPROACH IN BUSTANUL HUDA KINDERGARTEN GROUP B1 AGES 5-6 YEARS
This research is based on the importance of developing natural intelligence from an early age so that children have knowledge about their surroundings and care for the environment. The aim of this research is to analyze natural intelligence through a scientific approach in children aged 5-6 years. The methodology used in this research is qualitative research. The subjects in this study are students in class B1, totaling 14 individuals, and the informants are teachers at TK Bustanul Huda, totaling 3 individuals, namely Mrs. NI, Mrs. IY, and Mrs. RMS. The data collection process conducted by the researcher through observation, interviews, and documentation. Then the data is analyzed using data analysis through reduction, display, and data verification. Based on the research results, it can be seen that natural intelligence in children aged 5-6 years can be developed through a scientific approach. This can be seen from the increasing natural intelligence of children during learning using a scientific approach and also based on the children's responses showing happiness during activities related to the topic 'I love plants' and the subtopic 'vegetable plants', children can focus their attention during the learning process in activities such as observing, questioning, experimenting/collecting information, reasoning, and communicating. The results of the average percentage value for each sub-topic are as follows: tomato plants 81.52%, kale plants 77.94%, spinach plants 87.50% and carrot plants 81.92%.
Copyright (c) 2026 Siti Sopiah, Nopa Wilyanita, Rahmah (Author) https://creativecommons.org/licenses/by/4.0
DEVELOPMENT AND IMPLEMENTATION OF POCKETBOOK LEARNING MEDIA IN THE COST BUDGET PLAN SUBJECT AT SMKN 1 TUBAN
This study was motivated by the need for practical learning media to help students understand the technical content of the Cost Budget Plan (RAB) subject in Grade XI of Building Modeling and Information Design (DPIB) at SMK Negeri 1 Tuban . Therefore, this study aimed to develop and implement a pocket book as a learning medium and to determine its feasibility, students' responses, and learning outcomes after its use. This study employed the Research and Development (R&D) method using the ADDIE development model, which consists of Analysis, Design, Development, Implementation, and Evaluation. The research subjects were Grade XI DPIB students at SMK Negeri 1 Tuban , and data were collected through observation, questionnaires, learning outcome tests, as well as validation by material experts and media experts. The results showed that the pocket book learning media was feasible, with a material expert validation score of 88% and a media expert validation score of 81%. Teacher observation results reached 90%, while students' responses achieved 86%, categorized as very good. Students' learning outcomes showed a classical mastery level of 94% students achieving mastery. Thus, the pocket book is effective as a learning medium for the Cost Budget Plan (RAB) subject.
Copyright (c) 2026 Vannia Aisha Putri Wahyudi, Gde Agus Yudha Prawira Adistana (Author) https://creativecommons.org/licenses/by/4.0
THE INFLUENCE OF CONSUMER BEHAVIOR AND PURCHASE INTEREST ON SALES VOLUME AT THE PARKIR FASHION CLOTHING STORE
This research is motivated by the increasingly tight competition conditions in the clothing retail business and the low sales volume at the Fashion Parking Clothing Store, which is thought to be influenced by consumer behavior and purchasing interests that tend to change, the jump between product expectations and reality, and suboptimal marketing strategies. The purpose of this study was to determine the Influence of Consumer Behavior and Purchase Intention on Sales Volume at the Parkir Fashion Clothing Store. This research was conducted at the Parkir Fashion Clothing Store located at Jalan Kapten Muslim, Helvetia Tengah, Helvetia District, Medan City, North Sumatra 20117-Indonesia. The population in this study was all consumers who made purchases at the Parkir Fashion clothing store. The sampling method used in this study was a nonprobability sampling technique, resulting in a sample of 96 respondents. This study used primary data collected using a questionnaire. Data analysis methods used data analysis, multiple linear regression, classical assumptions, hypothesis testing, and coefficient of determination tests using SPSS 24 for Windows. The results showed that consumer behavior and purchasing interest partially influenced sales volume at the Parkir Fashion clothing store. Consumer behavior and purchasing interest simultaneously influenced sales volume at the Parkir Fashion clothing store. The coefficient of determination test showed that 54.6% of sales volume factors could be explained by consumer behavior and purchasing interest variables, while the remaining 43.6% was explained by other factors not examined in this study.
Copyright (c) 2026 Yanto Putra Firman Jaya Hulu, Ahmad Yudhira, Mella Yunita, Khamo Waruwu (Author) https://creativecommons.org/licenses/by/4.0
EVALUATING THE SCHOOL LITERACY MOVEMENT PROGRAM USING THE CIPP MODEL AT AL IZZAH INTEGRATED ISLAMIC ELEMENTARY SCHOOL IN MAKASSAR
The low literacy skills of Indonesian students present a national education challenge, which the government has responded to through the School Literacy Movement (GLS). This study aims to evaluate the effectiveness of the GLS implementation at Al Izzah Integrated Islamic Elementary School in Makassar using the CIPP evaluation model (Context, Input, Process, Product). The research employs a qualitative case study method with data collection through observation, in-depth interviews, and documentation. The findings of the study are as follows: (1) Context: The program is highly relevant to the needs of students and the school’s vision; (2) Input: The readiness of resources is adequate, supported by innovative literacy facilities and integrated funding; (3) Process: The implementation is consistent with a 15-minute daily reading routine, although challenges such as the dominance of gadgets among students remain; (4) Product: The program effectively increases reading interest, fosters independent reading habits, and supports academic achievement. In conclusion, the GLS at Al Izzah Integrated Islamic Elementary School has been effective in creating a conducive literacy ecosystem. It is recommended to update the book collection and strengthen teacher mentoring to address student boredom
Copyright (c) 2026 Muallim (Author) https://creativecommons.org/licenses/by/4.0
LEGAL, ETHICS, PRIVACY, AND SECURITY IN DIGITAL MARKETING FOR UMRAH TRAVEL
Digital marketing has transformed the way travel service providers communicate value, attract customers, and build long-term relationships. However, the rapid expansion of digital channels has increased the urgency to address legal compliance, ethical conduct, privacy protection, and data security. This study analyzes the conceptual framework presented by Raj Sachdev in Digital Marketing (2024), particularly the chapter on legal, ethical, privacy, and security considerations, and applies these concepts to the context of Umrah travel marketing. Using qualitative methods through document analysis, literature review, and case analysis of Maghfirah Travel, this research identifies key challenges related to misleading advertising, ethical persuasion, excessive data collection, and the vulnerability of consumer information. The study reveals that Umrah travel companies operate in a highly sensitive sector that requires strict adherence to legal advertising principles, transparency, and compliance with data protection laws, such as Indonesia’s Personal Data Protection Law. Findings suggest that integrating Sachdev’s framework strengthens digital trust, enhances consumer protection, and builds a sustainable marketing strategy grounded in legal and ethical accountability. This research contributes to communication and digital marketing studies by providing a contextualized model of responsible digital marketing for religious travel services.
Copyright (c) 2026 Hadi Hidayat, Makroen Sanjaya (Author) https://creativecommons.org/licenses/by/4.0
ANALYSIS OF THE INFLUENCE OF ELECTRONIC WORD OF MOUTH AND PRODUCT INNOVATION ON CONSUMER PURCHASING DECISIONS AT MARTUBUNG VAPE STORE
The intense competition in the vape industry and the similarity of products between stores require businesses to understand the factors that influence consumer purchasing decisions. In this context, digital information through electronic word of mouth and the level of product innovation are important factors influencing consumer purchasing decisions at Martubung Vape Store. This study aims to determine the partial influence of electronic word of mouth on purchasing decisions, the partial influence of product innovation on purchasing decisions, and the simultaneous influence of electronic word of mouth and product innovation on consumer purchasing decisions at Martubung Vape Store. This study was conducted at Martubung Vape Store, with a total consumer population of 380 in 2024. The sampling technique used 5% of the total population, resulting in a sample size of 79 respondents. The results show that electronic word of mouth has a partial positive and significant effect on consumer purchasing decisions with a significance value of 0.000 < 0.05. Product innovation also has a partial positive and significant effect on consumer purchasing decisions with a significance value of 0.000 < 0.05. Simultaneously, electronic word of mouth and product innovation have a positive and significant effect on purchasing decisions, with a significance value of 0.000 < 0.05. The coefficient of determination (R²) of 0.698 indicates that 69.8% of the variation in consumer purchasing decisions can be explained by electronic word of mouth and product innovation, while the remaining 30.2% is influenced by other factors outside this study.
Copyright (c) 2026 Try Rahayu, Nuzuliati, Cindy Yolanda, Fatmawati (Author) https://creativecommons.org/licenses/by/4.0
UTILIZATION OF INTERACTIVE DIGITAL MODULES FOR ISLAMIC RELIGIOUS EDUCATION LEARNING
Islamic Religious Education (PAI) learning in various Indonesian schools faces the problem of low student learning motivation due to monotonous teaching methods and the lack of innovative technology utilization. This study aims to examine the use of interactive digital modules in PAI learning, covering their concepts and characteristics, effective implementation strategies, and the identification of opportunities in their application in educational institutions. The research employed a descriptive qualitative approach, with data collection techniques including in-depth interviews, observations, and documentation conducted at SMP Negeri Satap Basarani and SMA Negeri 1 Imogiri. The results indicate that interactive digital modules have multimodal characteristics that integrate text, images, audio, and video through platforms such as Google Classroom, Quizizz, Canva, and Google Forms. These modules are interactive, actively engaging students at every stage of learning, and adaptive to both subject matter characteristics and student needs. Effective implementation strategies include integrating digital modules at appropriate stages of learning, balancing digital technology with conventional methods, applying technology-based collaborative learning, and providing intensive teacher guidance. The identified opportunities include increased student learning motivation, enhanced flexibility and accessibility of learning, development of digital literacy and 21st-century skills, and improved efficiency in learning management. The study concludes that a hybrid approach combining digital technology with traditional pedagogical wisdom is the key to successful implementation of interactive digital modules in PAI learning.
Copyright (c) 2026 Rozan Nur Dzakwana, Lovandri Dwanda Putra, Muhammad Karel Musa, Adam Hafidz Alfariq, Idham Aji, Sahrul Fahri Majid (Author) https://creativecommons.org/licenses/by/4.0
STUDENT’S PERCEPTION OF ADMINISTRATIVE TECHNOLOGY COURSES IN OFFICE ADMINISTRATION EDUCATION STUDY PROGRAM
This study aims to determine how students perceive the administrative technology course in the Office Administration Education study program. This study applies a qualitative descriptive approach. This study was conducted online by involving students from the Office Administration Education study program, Makassar State University, semester 3. Dominant students use Google Meet in the implementation of online lectures, then in the implementation of each material, the most preferred lecture material by students is the technology ethics material, then the least preferred material by students is the Decision support system. Then the use of Microsoft Office oord is widely used for correspondence practice, Excel for making financial reports and PowerPoint / Canva for making presentations. The use of word clouds that are most widely used by students is Google Drive and the implementation of lecture evaluations, students predominantly like the use of the quiziz application.
Copyright (c) 2026 Sri Yunita Simanjuntak, Muh. Nasrullah, Muh. Darwis (Author) https://creativecommons.org/licenses/by/4.0
DIGITAL MARKETING STRATEGY THROUGH TIKTOK SHOP TO INCREASE UMKM SALES VOLUME
The rapid development of digital technology has transformed marketing practices, particularly through the emergence of social commerce platforms such as TikTok Shop, which integrate content creation, interaction, and transaction within a single ecosystem. This study aims to examine the effectiveness of digital marketing strategies implemented through TikTok Shop in increasing the sales volume of Micro, Small, and Medium Enterprises (UMKM). Employing a quantitative research approach with an explanatory design, this study collected data from UMKM actors actively utilizing TikTok Shop as a digital marketing channel. Data were obtained through structured questionnaires and analyzed using descriptive and inferential statistical techniques to assess the relationship between TikTok Shop- based digital marketing strategies and UMKM sales performance. The results indicate that digital marketing strategies through TikTok Shop have a positive and statistically significant effect on UMKM sales volume. Key strategic elements, including content creativity, live streaming utilization, and active consumer interaction, were found to enhance product visibility, strengthen consumer trust, and stimulate purchasing decisions. The discussion highlights that TikTok Shop functions not only as a promotional medium but also as an integrated social commerce system that supports efficient marketing communication and transaction processes. This study concludes that TikTok Shop-based digital marketing represents a strategic and sustainable approach for improving UMKM sales performance and competitiveness in the context of ongoing digital transformation.
Copyright (c) 2026 Nerisca Yayang Pratiwi, Safriza Ledi Prayesa, Iin Wahyu Setianingsih, Sandy Prasetyo Widodo, Dauzi, Agung Firman Sahril (Author); Muhammad Riansyah (Translator) https://creativecommons.org/licenses/by/4.0
MASCULINE DOMINATION IN DATING RELATIONSHIPS AMONG UNIVERSITY STUDENTS IN MAKASSAR CITY
This study explores the manifestations of masculine domination in dating relationships among university students in Makassar City, considering the interaction between global hegemonic masculinity concepts and the local socio-cultural context of Bugis-Makassar, which is rich with the value of siri' (honor). Using a descriptive qualitative approach, data were collected from students aged 18-24 through semi-structured in-depth interviews and non-participant observation, followed by thematic analysis. The findings reveal four main forms of masculine domination: (1) Control and surveillance through digital media, normalized as expressions of responsibility and protection; (2) Assertion of economic dominance and decision-making, with pressure on men to be breadwinners and final decision-makers; (3) Regulation of emotion and femininity expression, where men suppress "weak" emotions while controlling their partner's emotional expressions, and women self-censor their independence to avoid threatening masculinity; and (4) Normalization of psychological violence, rationalized as a form of "discipline" for the partner's good. The novelty of the study lies in its empirical contextualization of hegemonic masculinity and cyber dating abuse within the Bugis-Makassar cultural setting, revealing how global norms adapt and are reinforced by local cultural logics such as siri'. The research also highlights the internalization of patriarchal norms by both genders, which facilitates the normalization of control and psychological violence. Implications emphasize the need for contextually relevant relationship health education and dating violence prevention programs in universities, aiming to deconstruct narratives of "control as care" and "violence as discipline." Recommendations include multi-level interventions targeting peer group norms and broader societal discourses that support hegemonic masculinity.
Copyright (c) 2026 Nizar Amalia Amanhy Damayanti, Rabina Yunus, Sakaria (Author) https://creativecommons.org/licenses/by/4.0
INTEGRATING E-COMMERCE WEBSITES AND SOCIAL MEDIA TO INCREASE SALES OF ASSIGNMENT WRITING SERVICES
The development of digital technology has brought significant changes to marketing patterns and strategies across various business sectors, including assignment-making services, which are developing as a form of digital-based entrepreneurship. High levels of competition require businesses to no longer rely on traditional marketing approaches and instead optimize the use of digital media in a smart, targeted, and integrated manner. This study aims to examine the role of smart digital marketing through the use of e-commerce websites and social media in increasing sales of assignment-making services. This research employed a descriptive qualitative approach using a case study method. Data collection involved observing digital marketing activities, interviewing customers, and documenting interactions on social media and websites. The data obtained was systematically analyzed to illustrate the effectiveness of the implemented digital marketing strategy. The research results show that integrating social media as a means of promotion, interaction, and communication with an e-commerce website as a transaction center can increase customer trust, expand market reach, and simplify the service ordering process. A well-planned, consistent, and data-driven digital marketing strategy has been proven to positively contribute to increased sales while supporting the sustainability of assignment-making services in the digital era.
Copyright (c) 2026 Kevin, Rio Sutrisno, Ayu Lasmi Sitanggang, Agsha Dwi Agustin Ginting, Rana Haura, Harry Pratama Figna (Author) https://creativecommons.org/licenses/by/4.0
TECHNOLOGY INTEGRATION IN ISLAMIC VALUES-BASED LEARNING: A LITERATURE REVIEW
The development of digital technology has driven significant changes in learning practices, including Islamic education. However, the use of technology in Islamic education has largely focused on technical aspects, while the integration of Islamic values and its impact on the learning process has not been examined in depth. This study aims to analyze the forms of technology integration in Islamic Religious Education and their implications for learning effectiveness. This research employs a qualitative approach using a literature review method and descriptive analysis of relevant scholarly sources. The findings indicate that technology integration aligned with Islamic values can enhance student engagement, improve learning effectiveness, and strengthen religious character development. Therefore, it is essential to design technology-based learning that is not only adaptive to digital advancements but also grounded in the principles of Islamic education.
Copyright (c) 2026 Afnisa Choiriah, Dera Novilya, Okta Arianti, Dzulfitria Zaidir (Author) https://creativecommons.org/licenses/by/4.0
LEGAL PROTECTION FOR THIRD PARTIES DUE TO VIOLATIONS OF ARTICLE 30 OF GOVERNMENT REGULATION NUMBER 24 OF 1997 CONCERNING LAND REGISTRATION
Land registration is an important legal instrument in the Indonesian land law system aimed at providing legal certainty and legal protection for holders of land rights. Article 30 of Government Regulation No. 24 of 1997 regulates the obligation to announce physical data and juridical data in the land registration process in order to protect the interests of third parties. However, in practice, violations of this provision are still found, which harm third parties acting in good faith. This research employs a normative juridical method with a statutory approach and a case approach to analyze three main issues: the regulation of Article 30 of Government Regulation No. 24 of 1997, the forms of its violations, and the mechanisms of legal protection for disadvantaged third parties. The results show that violations of Article 30 may take the form of failure to carry out announcements, inadequate announcements, or fictitious announcements. Legal protection for third parties can be pursued through preventive mechanisms (supervision and participation in the announcement process) and repressive mechanisms (lawsuits for certificate cancellation, compensation, and administrative sanctions). This study recommends strengthening supervision, digitalizing the announcement system, and increasing public legal awareness.
Copyright (c) 2026 Rian Mangapul Sirait (Author) https://creativecommons.org/licenses/by/4.0
IMPLEMENTATION OF BLENDED LEARNING IN OPTIMIZING THE ISLAMIC EDUCATION LEARNING PROCESS AT MUHAMMADIYAH IMOGIRI HIGH SCHOOL
This study examines the application of blended learning in Islamic Education at Muhammadiyah Imogiri High School as a response to the transformation of learning in the digital age. Blended learning is understood as a learning strategy that combines the use of technology with the reinforcement of Islamic values. This study aims to analyze school policies and teacher readiness, patterns of blended learning implementation, as well as its impact and challenges on students' understanding of the material and the instillation of Islamic values. The study uses a descriptive qualitative approach with interview, observation, and documentation techniques. Data analysis was conducted using the Miles and Huberman model through reduction, data presentation, and conclusion drawing with source triangulation. The results showed that school policies and teacher readiness supported the adaptive implementation of blended learning in Islamic Education. Blended learning improved students understanding of the material and engagement, but still faced obstacles in terms of infrastructure and the depth of religious value internalization. This study concludes that blended learning is effective in Islamic Education learning if it is managed proportionally, supported by institutional policies, and balanced with face-to-face learning that emphasizes Islamic moral guidance.
Copyright (c) 2026 Maghfirah Az-Zahra, Fani Rahmawati, Tyas Setyaningsih, Yona Fatmalla, Lovandri Dwanda Putra (Author) https://creativecommons.org/licenses/by/4.0
CRITICAL THINKING IN BUILDING ETHICAL LEADERSHIP IN THE DIGITAL ERA
The digital era presents significant challenges in managerial and leadership practices, where leaders are not only required to possess technical skills but also the ability to think critically and ethically. Digital transformation impacts decision-making within organizations, with technologies like artificial intelligence and big data often raising moral dilemmas. Therefore, critical thinking and ethical leadership become essential foundations for guiding decisions that consider social and moral implications. Critical thinking in management encompasses not only data analysis and strategy effectiveness but also the ability to evaluate the moral consequences of each decision. Meanwhile, ethical leadership focuses on moral responsibility, transparency, and social justice. This study aims to develop a conceptual model linking critical thinking and ethical leadership through a qualitative-descriptive approach with a conceptual literature study. It is expected that this research will contribute to value-based leadership theory and provide guidance for leaders in the digital era to apply ethical principles in management. Through the "Critical-Ethical Leadership Framework (CELF)" model, this research offers insights into how leadership can better focus on human values while helping organizations adapt to technology in an ethical manner.
Copyright (c) 2026 Muhammad Bagas F, Salminawati, Indra Sakti Siagian, Muhammad Halomoan (Author) https://creativecommons.org/licenses/by/4.0
DEVELOPMENT OF A MULTIMEDIA-BASED ELECTRONIC MAGAZINE ON BIOTECHNOLOGY MATERIALS FOR GRADE X SENIOR HIGH SCHOOL
Rapid technological advancements require teachers and students to be able to utilize electronic learning media to clarify complex and abstract concepts. Biotechnology material for Grade X is considered interesting but relatively difficult to understand because it is multidisciplinary, abstract, and applicative in nature. Survey results indicate several problems, including students’ difficulties in understanding modern biotechnology, difficulty in memorizing bacterial names in Latin, and limitations of practical activities in schools due to constraints in time, equipment, materials, and laboratory facilities. This study aims to develop a multimedia electronic magazine as a solution to facilitate understanding of biotechnology material and to provide virtual practical experiences. This study employed a Research and Development (R&D) method using the ADDIE model, conducted up to the development stage. Expert validation resulted in an average score of 3.55 (very valid), the first-stage trial involving university students obtained a score of 3.74 (very good), and the second-stage trial involving students obtained a score of 3.55 (very good). In conclusion, the developed multimedia electronic magazine is of very high quality with an average score of 3.62 and can be implemented in Grade X senior high school biotechnology learning.
Copyright (c) 2026 Dini Kamilah Damanik, Irda Sayuti, Darmawati (Author) https://creativecommons.org/licenses/by/4.0
STUDY OF MOSQUITOES FROM THE PERSPECTIVE OF SCIENCE AND RELIGION AS A SOURCE OF EDUCATIONAL VALUES
Studies on mosquitoes have generally focused on biological and health aspects, particularly their role as disease vectors, thereby overlooking the educational and reflective dimensions of this object of study. However, from a holistic educational perspective, natural phenomena, including small organisms such as mosquitoes, can be interpreted as sources of values and learning. This study aims to identify and analyze the educational values embedded in studies on mosquitoes through a Systematic Literature Review (SLR) approach. The research method involved searching for relevant academic articles and scholarly sources published within a specific time frame through scientific databases, which were then selected using clearly defined inclusion and exclusion criteria. The selected data were analyzed using thematic analysis to identify patterns and categories of educational values. The results indicate that studies on mosquitoes contain several key educational values, namely intellectual humility, ecological responsibility, perseverance and adaptability, spiritual awareness and monotheism, as well as scientific ethics and empathy. These findings affirm that mosquitoes not only have scientific significance but are also relevant as pedagogical media in character education and value-based learning. This study concludes that the SLR approach is effective in uncovering the educational value dimensions of scientific literature and opens opportunities for integrating scientific inquiry with humanistic and spiritual values in educational practice.
Copyright (c) 2026 Iswandi, Syofrianisda, Lutfiyani, Yulda Dina Septiana (Author) https://creativecommons.org/licenses/by/4.0
INTEGRATED MARKETING COMMUNICATION STRATEGY OF MUHAMMADIYAH UNIVERSITY JAKARTA IN REPUTATION BUILDING MODERN ISLAMIC HIGHER EDUCATION
This study explores the strategic application of Integrated Marketing Communication (IMC) in Islamic higher education by observing Muhammadiyah University Jakarta (UMJ), the first Muhammadiyah university that has been established for 70 years in maintaining its reputation as a modern Islamic campus. Using a qualitative approach through an integrative literature review and observations at Muhammadiyah University of Jakarta regarding IMC, university branding, and digital communication, the analysis shows that UMJ has implemented some IMC principles through coordinated activities from the Public Relations, Multimedia, and Protocol units under the University Secretariat Office. Although these practices demonstrate message synergy, their implementation is not yet structured within the IMC framework because they are still separate from the PMB promotion section. This article proposes the Value Digital Coordination (VDC) Model as a strategic guideline for Islamic universities to integrate value-based persuasion, digital synergy, and institutional coordination in building a modern Islamic campus image. The results of the study confirm that IMC is not merely a promotional tool, but rather a communication ideology that integrates Islamic values of trustworthiness, professionalism, and social responsibility into institutional communication.
Copyright (c) 2026 Budiman, Hadi Hidayat, Adhitya Perdana, Tria Patrianti, Liza Nora (Author) https://creativecommons.org/licenses/by/4.0
DEVELOPMENT OF AN ECOLITERACY-BASED E-LKPD USING LIVEWORKSHEETS ON ENVIRONMENTAL CHANGE MATERIALS FOR GRADE X
This study was motivated by the low utilization of contextual digital teaching materials in learning environmental change topics, resulting in environmental awareness and students’ critical thinking skills not developing optimally. The study aimed to develop an ecoliteracy-based E-LKPD using Liveworksheets on environmental change materials for Grade X and to describe its validity and practicality levels. The research employed a Research and Development approach using the ADDIE model, limited to the analysis, design, and development stages. Data were obtained through teacher interviews, validation by subject-matter and media experts, and a small-group trial involving 15 students of SMA IT Fadhilah Pekanbaru using a Likert-scale questionnaire. The validation results showed an average score of 79% (valid category) for the material, media, and language aspects, while practitioner (teacher) validation reached 90% (very valid category). The student practicality trial produced an average of 91.5% in the very practical category, viewed from a systematic instructional design, ease of operation, and an attractive and contextual appearance. The integration of cognitive, attitudinal, and skills aspects within the ecoliteracy framework encourages students to analyze environmental problems, develop ecological empathy, and demonstrate responsibility toward the environment. It is concluded that the developed ecoliteracy-based E-LKPD is valid and highly practical for use as an alternative digital teaching material to support the implementation of the Merdeka Curriculum and the strengthening of the environmentally oriented Pancasila Student Profile.
Copyright (c) 2026 Faiz Reihan Irfan, Yustina, Nursal (Author) https://creativecommons.org/licenses/by/4.0